THE ELEMENTS OF USER EXPERIENCE
User Experience (UX) describes the overall involvement and “experience” of a person using your website – especially in terms of how easy (or pleasing) it is to use. An attractive website won’t amount to much if your visitors are having trouble navigating the information, interacting with its functionality, or can’t find what they need. Even customer satisfaction can be partially quantified through your website. While it’s often difficult to measure, OrangeSpike has identified four key “elements” that help us measure client success. Here’s the elements we consider when creating a website “experience” for your users:
Value
We ensure that your website has alignment between your product features and the end-user’s needs. When websites are designed to support the end-user, visitors consider them valuable resources. We also know that certain “bells and whistles” of functionality need to be part of the deal. Analytics will also help identify which portions of your website receive the most traffic and engagement. Additional value will come in many forms: exclusive content, links to products or services that generally not available elsewhere, or as gimmicks, contents or promos.
Usability
This measures the ease of your visitors in completing the intended task on your website. Do you want them to click the ‘Like’ or ‘Share’ buttons, or do you want them to buy something from your website? If your content is coupled with an accessible trigger button, or call-to-action link, you’re in business – especially when it’s integrated with social media. Another aspect of usability involves collecting information from your end users in a hassle-free way, especially when website forms are enabled.
Adoptability
When visitors arrive at your website, do they know what their supposed to do? Adaptability is essential to your site’s overall infrastructure and design. While your current website might be providing valuable information to the end-user, it may not be doing so in the most efficient manner. Basically, it all comes down to responsiveness.
Is your website easy-to-navigate across all kinds of devices? Is it tailored for optimal viewing on different size screens? Watch out! Some web designers will try to scale up or scale down a version of a website to make them “fit” into mobile screens. In these cases, the user is greatly impaired and very frustrated when trying to navigate the site.
Desirability
This element appeals to the emotions of the end-user. Do visitors find your website fun and engaging? Do the images, colors and content bring forth the emotions you want from your target market? We’ll evaluate your content to make sure you’re striking the right balance with users – becasue we want them to visit your website over and over – interacting with your content!
This is why we have experience in User Experience.
Set up a clarity session with OrangeSpike to learn how we can make your end user’s experience an unforgettable one.
