Social media is now the new “grapevine” Everything from hard news, family updates, showbiz gossip, movie reviews is shared and re-shared on sites like Facebook, Twitter and others. Every day millions of people all over the globe log in to their social media accounts and spend up to hours just looking at anything from videos, ads, selfies or the latest pictures from relatives on vacation, happenings in the workplace and even the antics of pets.
It’s not just a place for sharing information anymore either. It’s called social media but you can also call it a good business media. It’s a good place to promote yourself or your company. You can even sell your products or look for items to buy.
Why Link to Social Media?
Whether you are running a website for your company, business, family, or hobby consider the benefits of linking your website to social media.
This one should be pretty obvious.Linking your website to social media will allow your readers to immediately be able to share it with their friends and followers. You can also put links on your social media page to redirect online viewers to your website.
Social media sites are a good way to get a gauge on how people feel about your website, your business or your products. “Stalk” conversations to know how people are reacting.
Communication and Feedback
Social media is also a good way to communicate with your readers. Your page might have a comments section, but your conversations with readers over social media will be more visible to others. The more comments there are the more curious others will become about your website.
Make Social Media Buttons Readily Accessible
Buttons like the “Like” “Share” and “Comment” buttons should always be visible. You can put them in places like on the top, bottom or along the side of your home page.
Make Social Media Part of Your Page
For example you can have a box in your website where your Tweets or the Tweets of your website followers appear, this will make your website more interactive and more real-time. You can also be informed of certain developments right away instead of seeing them later in comments.
Don’t Over do It
Linking to social media is good but consider links only to the more active social media sites, never mind the less active ones. If you want to be linked to all known social media, that could be a problem, the more buttons you have on your website the more cluttered your page will look. Also, chances are you will attract little or no attention in the less active social media sites, so it won’t be worth the effort at all.
A website owner will have to be a fool to not appreciate what social media can do for his or her website. Do you have a social media strategy in mind already for your website? Talk to us at OrangeSpike.com, we can help get your strategy off the ground.
When people want to share news they got to social media, when people want to brag about their kids getting honors they go to social media, when they want to share how cute their pets are they go to social media.
Social media is now also an excellent place to do business. You can buy and sell things there. You can meet people who may become part of a mutually beneficial network. You can use social media to advertise your skills or maybe even announce that now you are a freelancer!
Social media has also become a good place to market whatever you have to offer and social media marketing is one of the services we can offer you.
Would you still rather keep your business apart from social media? Consider the following advantages you might be missing out on:
Increased Brand Recognition
Look at social media as a new channel for your brand’s voice and content, you must take every chance you have to increase your visibility and promote your content.
Using social media to market what you have to offer, can expose you to people you might not even have considered targeting before. For example, a frequent Facebook user might find about your product for the first time from a news feed. Or another might find out about your service after seeing your presence on several social media sites.
Higher Conversion Rates
By conversion we mean the act of buying from or signing up for your website. Advertising on social and going so far as to interact with people in social media will give your brand a “human” element. People want to do business with other “people” with a face, emotions and feelings as opposed to a company which is generally seen as a body of people with a common interest.
Improved Brand Loyalty
This is also a result of your brand having a “human” personality. The more loyal they are the more they will use your brand, and the more likely they are to recommend it to their friends, who will recommend it to their friends, who will recommend it to their friends and so on.
Social Media is a Good Communication Tool
What do your customers think about your brand, product or service? Do they have any comments about it? Stories to tell? Suggestions? Constructive criticism? Allowing customers to be able to communicate, and also responding to their communications will do well to project your company as dynamic, willing to listen and make changes for its customers.
Do You “Like” Social Media Marketing Now?
Do you already have a social media marketing strategy you are dying to try out on your business? OrangeSpike.com can help you with it. Talk to use and let’s get started on it right away.