Digital Marketing is a dynamic field and therefore, it is important to know what are the latest digital marketing trends for 2017 year+. Let's now talk about key strategies and marketing technology that will be important in 2017.
There Digital Marketing Techniques are Given Below: -
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Big Data - This is one of the mots trending Digital Marketing Technique. It involves market and customer insight and predictive analytics.There are 3Vs that define Big data- Data Velocity, Data Volume and Data Variety.
- Content marketing Trends - Integrated content marketing strategy is a very important Digital Marketing technique. It is expected that there will be more emphasis on Measuring Content Marketing ROI as the price and competition within content marketing rises.
- Conversion Rate Optimization (CRO) - It mainly focuses on improving website experiences. data-driven approach to increase leads and sales from the websites.
- Internet of Things (IoT)marketing applications- It is estimated that 75 billion devices will be connected by 2020, making IoT a very vital digital marketing strategy.
- Marketing Automation - It involves CRM, behavioral Email marketing and web Personalization.
- Mobile marketing - This digital marketing technique includes Mobile advertising, site development and apps.
- Paid search marketing - Many individuals use Google AdWords or Pay Per Click to enhance and grow their business.
- Affiliate Marketing or Co-marketing - It is also becoming popular these days and is a very effective digital marketing technique.
- Search Engine Optimization (SEO) - It is basically optimizing your content according to the search engines for organic traffic.
- Social Media Marketing (SMM) Almost everyone who uses internet these days have an account on social networks. Therefore, it is a very important digital marketing technique. It includes Social CRM and Social Customer Care.