People are wiser now; marketing no longer works the same way it did before. Gone is the heyday of the shock-value ads, hard-sell ads and in-your-face ads that placed more value in indiscriminate broad dissemination as opposed to accurately targeting the most likely profitable group of people.
This has given rise to another form of marketing called content marketing. It’s a more targeted form of marketing that values the delivery of more information about the product or services offered as opposed to reaching a broad audience with just minimal information.
Content marketing is the use of information to connect to, acquire and retain customers. The information can come in the form of formats including news, video, white papers, e-books, infographics, case studies, how-to guides and photos as well as articles.Chicago, Illinois Content marketing produces more results because its narrower scope is designed to reach only those people most likely to be interested in the products or services marketed.