Social media is the new powerful platform on the internet to reach solo, local and global reach.Ignoring it for the personal use is fine but for business owners small or big, it simply can-not be ignored. It’s a powerful platform particularly for small businesses. Social media is the new grapevine; it’s the new “watering hole” where people “gather” to talk.
When people want to share news they got to social media, when people want to brag about their kids getting honors they go to social media, when they want to share how cute their pets are they go to social media.
Social media is now also an excellent place to do business. You can buy and sell things there. You can meet people who may become part of a mutually beneficial network. You can use social media to advertise your skills or maybe even announce that now you are a freelancer!
Social media has also become a good place to market whatever you have to offer and social media marketing is one of the services we can offer you.
Would you still rather keep your business apart from social media? Consider the following advantages you might be missing out on:
Increased Brand Recognition
Look at social media as a new channel for your brand’s voice and content, you must take every chance you have to increase your visibility and promote your content.
Using social media to market what you have to offer, can expose you to people you might not even have considered targeting before. For example, a frequent Facebook user might find about your product for the first time from a news feed. Or another might find out about your service after seeing your presence on several social media sites.
Higher Conversion Rates
By conversion we mean the act of buying from or signing up for your website. Advertising on social and going so far as to interact with people in social media will give your brand a “human” element. People want to do business with other “people” with a face, emotions and feelings as opposed to a company which is generally seen as a body of people with a common interest.
Improved Brand Loyalty
This is also a result of your brand having a “human” personality. The more loyal they are the more they will use your brand, and the more likely they are to recommend it to their friends, who will recommend it to their friends, who will recommend it to their friends and so on.
Social Media is a Good Communication Tool
What do your customers think about your brand, product or service? Do they have any comments about it? Stories to tell? Suggestions? Constructive criticism? Allowing customers to be able to communicate, and also responding to their communications will do well to project your company as dynamic, willing to listen and make changes for its customers.
Do You “Like” Social Media Marketing Now?
Do you already have a social media marketing strategy you are dying to try out on your business? OrangeSpike.com can help you with it. Talk to use and let’s get started on it right away.