Sometimes in eagerness to have a website that boasts huge traffic and also comes up on the first page during Google search it’s tempting to overstep a boundary or two. For those scenarios Google now steps in to issue penalties.
Those penalties usually results in the fall of search engine rankings and placing’s. The loss of traffic and placing results in loss of revenue. It’s very humbling and painful to see the site not coming up during the searches or losing revenue because of that That’s okay, you are human, you make mistakes and you are more than willing to make up for it, but now what should one do?

Duplicating content–In your eagerness to have more pages on your website you might have been tempted to rehash an article and assign it to an entirely new page. Big mistake there. The new Google system is also designed to check for duplicate content including key phrases. If it finds you have what can be considered duplicate content, up goes another flag.
Keyword Stuffing – When you were still starting out with determining your SEO strategy you probably thought having a lot of the same keyword in a webpage would give you a better chance at being spotted by a search engine. That does the exact opposite. A very high keyword density will be taken for poorly written content, especially if they are not placed “naturally” in the context of the page’s text content.

What Brought on the Penalties in the First Place?
In case you have no idea how you ended up being penalized in the first place, here are the most common things that get websites into trouble with Google.Buying Links – The rule is that your site will get a boost if you have more links, so you might think paying for them is a fair move. Think again. Buying links is generally seen as an attempt to manipulate page rankings. Google has improved its search system to detect questionable links and paid links are high in Google’s “flag” list.
Excessive reciprocal links – Swapping links used to be an accepted practice in the industry;after all, what’s wrong exchanging links with clients, right? That was until it got so abused Google decided to consider it an unfair practice.

Internal 404 Errors – These occur when certain files are not found. Files can disappear for any number of reasons, including poor coding, updating your website or even forgetting to upload data in the first place. If Google detects you have too many 404 errors in your website they take it for a sign that your users aren’t getting the information they ask for or you are running the website poorly.
Linkingto Websites in Another Language – Many tend to consider this rule foul; what if you have a legitimate link to a reputable website in another country? Google’s reasoning for this that users generally tend to prefer one language, so linking to sites in another language won’t really be that useful for them.
Recover From Google Penalties.
Has your website been penalized by Google? For whatever reason OrangeSpike Inc Chicago, Illinois knows how to get it in the right again, whether this involves fixing those internal errors, clearing out the bad links or cutting down on those excessive keywords, among others.