People are wiser now; marketing no longer works the same way it did before. Gone is the heyday of the shock-value ads, hard-sell ads and in-your-face ads that placed more value in indiscriminate broad dissemination as opposed to accurately targeting the most likely profitable group of people.
This has given rise to another form of marketing called content marketing. It’s a more targeted form of marketing that values the delivery of more information about the product or services offered as opposed to reaching a broad audience with just minimal information.
Content marketing is the use of information to connect to, acquire and retain customers. The information can come in the form of formats including news, video, white papers, e-books, infographics, case studies, how-to guides and photos as well as articles.Chicago, Illinois Content marketing produces more results because its narrower scope is designed to reach only those people most likely to be interested in the products or services marketed.
Do you feel content marketing is something your business or your company can capitalize on? OrangeSpike.com can develop your content marketing strategy for you with the following services.
Blogs are an excellent place to advertise in. Bloggers have followers and the more prominent ones have even more followers, making their sites a goldmine for prospective customers. Placing your banner ad in a blog is good thing but getting that blogger to write about your website, product or service as an article, story or shared experience is even better.The composition of a blog will also make it easier for writers to use keywords and key phrases, allowing search engines to find them easily.The settings of a blog will also make it easier for people to ask questions or post comments about what they have read about your product or service. The resulting interaction will only pique their interest in what you have to offer.A Chicago, Illinois blog marketing campaign will also cost considerably less than an ad campaign and the cost may even be further reduced if you can come to an exchange deal arrangement with the blogger in exchange for the services rendered.
Article marketing Chicago, Illinois is a lot like blog marketing, but this time with the use of articles that are not necessarily confined to a writer’s blog. The benefits of article marketing follow along the lines of blog marketing in terms of interaction, communication, feedback and search engine optimization. However, unlike in blog marketing you can freely talk about and share information on your business, your company or product without necessarily toning it down or keeping it at a minimum as in a shared experience. As with blog writers, article writers may also bring their own followers over and expose them to your company, products or services. Like blog marketing an ad marketing campaign will also be cheaper and easier to mount as opposed to an ad campaign.
Choose OrangeSpike.com, because when it comes to content marketing we know all about substance.